Planning and optimizing your digital marketing Chaffey, Dave 1963- creator Smith, P. R. (Paul Russell) 1957- text bibliography enk London New York, NY Routledge c2013 2013 4th ed. monographic eng

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xxiii, 613 p. : ill. (mostly col.) ; 26 cm. Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create. Dave Chaffey and PR Smith. Formerly CIP. Includes bibliographical references and index. Internet marketing HF5415.1265 .S615 2013 658.872 9780415533355 (hbk.) : 9780415533379 (pbk.) : 2012018941 StDuBDS 120510 20260331130217.0 BDZ0018428399 eng