TY  - BOOK
AU  - Chaffey,Dave
AU  - Smith,P.R.
TI  - Emarketing Excellence: Planning and optimizing your digital marketing 
SN  - 9780415533355 (hbk.) :
AV  - HF5415.1265 .S615 2013
U1  - 658.872 23
PY  - 2013///
CY  - London, New York, NY
PB  - Routledge
KW  - Internet marketing
N1  - Formerly CIP; Includes bibliographical references and index
N2  - Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create
ER  -