01007cam a2200229ua 4500001001400000003000800014005001700022008004100039020003600080040002700116082001600143100003500159245008100194250004300275260003300318300003200351500002400383504005100407520028000458650002200738700001700760BDZ0005219093StDuBDS20260804141331.0021125s2002    enka   ||     001 ||eng d  a9780749438081 (pbk.) :c£22.50  aDLCcDLCdUkdStDuBDSZ04a658.8482211 aBennett, Roger,d1948 April 9-10aInternational Marketing :bStrategy planning, market entry & implementation.  a3rd ed. /bRoger Bennett & Jim Blythe.  aLondon :bKogan Page,c2002.  av, 362 p. :bill. ;c25 cm.  aPrevious ed.: 1998.  aIncludes bibliographical references and index.8 aTopics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided. 0aExport marketing.1 aBlythe, Jim.