01034cam a2200241ua 4500 BDZ0005219093 StDuBDS 20260804141331.0 021125s2002 enka || 001 ||eng d 9780749438081 (pbk.) : £22.50 DLC DLC Uk StDuBDSZ 658.848 21 Bennett, Roger, 1948 April 9- International Marketing : Strategy planning, market entry & implementation. 3rd ed. / Roger Bennett & Jim Blythe. London : Kogan Page, 2002. v, 362 p. : ill. ; 25 cm. Previous ed.: 1998. Includes bibliographical references and index. Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided. Export marketing. Blythe, Jim. 2477 2477 39548000000633 2026-05-20 LNF 658.848 CAU CAU 0 0 0 0 0 2026-05-20 09:44:08 2026-05-20