TY  - BOOK
AU  - Bennett,Roger
AU  - Blythe,Jim
TI  - International Marketing: Strategy planning, market entry & implementation
SN  - 9780749438081 (pbk.) :
U1  - 658.848 21
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Export marketing
N1  - Previous ed.: 1998; Includes bibliographical references and index
N2  - Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided
ER  -