Hudson, Simon creator author. Hudson, Louise author. text enk 2013 monographic eng

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vii, 304 pages : illustrations (black and white) ; 25 cm The 'whys' and 'hows' of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more. specialized Simon Hudson, Louise Hudson. Includes QR codes. Includes bibliographical references and index. Hospitality industry Customer services Tourism Customer services Travel and Tourism 647.940688 9781908999344 (pbk.) : StDuBDS 130121 20260609104253.0 BDZ0020928828 eng