Designing Brand Identity
An essential guide for the whole branding team
Wheeler, Alina.
creator
ProQuest (Firm)
text
bibliography
Electronic books.
nju
Hoboken, N.J
John Wiley & Sons, Inc.
2013
4th ed.
monographic
eng
x, 325 p. : col. ill.
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
Alina Wheeler.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products
Branding (Marketing)
Trademarks
Design
Advertising
Brand name products
HD69.B7 W44 2013
658.8/27
9781118418741 (electronic bk.)
https://ebookcentral.proquest.com/lib/nrc-ebooks/detail.action?docID=918218
https://ebookcentral.proquest.com/lib/nrc-ebooks/detail.action?docID=918218
MiAaPQ
120524
20260728092115.0
EBC918218