02589nam a2200445 a 4500001001000000003000700010005001700017006001900034007001500053008004100068010001700109020001800126020003500144035002200179035002300201035002500224035002300249035002100272040002700293050002200320082001700342100002000359245012000379250001200499260005300511300002700564504005100591520097500642533014701617650002501764650002501789650002401814650003801838655002201876710002001898856005901918856013601977942001502113999001502128EBC918218MiAaPQ20260728092115.0m     o  d |      cr cn|||||||||120524s2013    njua    sb    001 0 eng d  z  2012020851  z9781118099209  a9781118418741 (electronic bk.)  a(MiAaPQ)EBC918218  a(Au-PeEL)EBL918218  a(CaPaEBR)ebr10613604  a(CaONFJC)MIL401291  a(OCoLC)823248046  aMiAaPQcMiAaPQdMiAaPQ 4aHD69.B7bW44 201304a658.8/272231 aWheeler, Alina.10aDesigning Brand Identityh[electronic resource] :bAn essential guide for the whole branding team /cAlina Wheeler.  a4th ed.  aHoboken, N.J. :bJohn Wiley & Sons, Inc.,c2013.  ax, 325 p. :bcol. ill.  aIncludes bibliographical references and index.  a"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--cProvided by publisher.  aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 0aBrand name products. 0aBranding (Marketing) 0aTrademarksxDesign. 0aAdvertisingxBrand name products. 4aElectronic books.2 aProQuest (Firm)  yCLICK HERE to access ebookcCLICK HERE to access ebook40uhttps://ebookcentral.proquest.com/lib/nrc-ebooks/detail.action?docID=918218zCLICK HERE to access ebookcCLICK HERE to access ebook  cEBOOK2ddc  c2884d2884