11795nam a22004693i 4500 EBC5137515 MiAaPQ 20260722133009.0 m o d | cr cnu|||||||| 260722s2014 xx o ||||0 eng d 9780273786573 (electronic bk.) (MiAaPQ)EBC5137515 (Au-PeEL)EBL5137515 (OCoLC)1015850574 MiAaPQ eng rda pn MiAaPQ MiAaPQ 658.05 Chaffey, Dave. Digital Business and E-Commerce Management. 6th ed. : Pearson Education UK, 2014. �2015. 1 online resource (714 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover -- Cover2 -- Half Title Page -- Title Page -- Copyright Page -- Brief contents -- Contents -- Preface -- Guided tour -- About the author -- Acknowledgements -- Part 1: Introduction -- 1. Introduction to digital business and e-commerce -- Learning outcomes -- Management issues -- Links to other chapters -- Introduction -- The impact of electronic communications on traditional businesses -- Inbound marketing -- Social media marketing -- Trends update: Social media usage -- Mobile commerce -- Case Study 1.1: The Facebook business model -- Trends update: Mobile usage -- What is the difference between digital business and e-commerce? -- E-commerce defined -- Trends update: E-commerce growth rates -- Digital business defined -- Intranets and extranets -- Different types of sell-side e-commerce -- Digital marketing -- Trends update: Social network usage -- Options for companies to reach their audience online -- Owned, earned and paid media options -- The six key types of digital media channels -- Web 2.0 and user-generated content -- Supply chain management -- Business or consumer models of e-commerce transactions -- E-government defined -- Digital business opportunities -- Drivers of digital technology adoption -- Cost/efficiency drivers -- Competitiveness drivers -- Risks and barriers to digital business adoption -- Evaluating an organisation's digital business capabilities -- Drivers of consumer technology adoption -- Barriers to consumer Internet adoption -- Case Study 1.2: eBay - the world's largest online business? -- Summary -- Exercises -- References -- Web links -- 2. Marketplace analysis for e-commerce -- Learning outcomes -- Management issues -- Links to other chapters -- Introduction -- Business and revenue models for e-commerce -- Online marketplace analysis -- Strategic agility -- A process for online marketplace analysis. Location of trading in the marketplace -- Review of marketplace channel structures -- Location of trading in the marketplace -- The importance of multichannelmarket place models -- Commercial arrangement for transactions -- Different types of online intermediary and influencers -- Summary of the types of intermediary -- The importance of search engines -- Business models for e-commerce -- Revenue models -- Online publisher and intermediary revenue models -- Calculating revenue for an online business -- Focus on: Online start-up companies -- Assessing online businesses -- Valuing Internet start-ups -- 1. Concept -- 2. Innovation -- 3. Execution -- 4. Traffic -- 5. Financing -- 6. Profile -- Examples of e-commerce failures -- Case Study 2.1: i-to-i - a global marketplace for a start-up company -- Why dot-coms failed -- Summary -- Exercises -- References -- Web links -- 3. Managing digital business infrastructure -- Learning outcomes -- Management issues -- Links to other chapters -- Introduction -- Supporting the growing range of digital business technology platforms -- Desktop, laptop and notebook platforms -- Mobile phone and tablet platforms -- Trends update: Mobile usage -- Other hardware platforms -- Augmented reality -- Digital business infrastructure components -- A short introduction to Internet technology -- Management issues in creating a new customer-facing digital service -- Domain name selection -- Uniform resource locators (URLs) -- Domain name registration -- Managing hardware and systems software infrastructure -- Layer II - Systems software -- Managing digital business applications infrastructure -- Focus on: Web services, SaaS, cloud computing and service-oriented architecture (SOA) -- Benefits of web services or SaaS -- Application programming interfaces (APIs) -- Challenges of deploying SaaS -- Cloud computing. Examples of cloud computing web services -- Virtualisation -- Service-oriented architecture (SOA) -- Selecting hosting providers -- Managing service quality when selecting Internet service and cloud hosting providers -- ISP connection methods -- Issues in management of ISP and hosting relationships -- Speed of access -- Availability -- Service level agreements -- Security -- Managing internal digital communications through intranets and extranets -- Intranet applications -- Extranet applications -- Encouraging use of intranets and extranets -- IPTV (Internet TV) -- Voice over IP (VoIP) -- Widgets -- Web presentation and data exchange standards -- Examples of XML applications -- Semantic web standards -- Microformats -- Focus on: Internet governance -- The net neutrality principle -- The Internet Corporation for Assigned Names and Numbers (ICANN, www.icann.org) -- The Internet Society (www.isoc.org) -- The Internet Engineering Task Force (IETF, www.ietf.org) -- The World Wide Web Consortium (www.w3.org) -- Telecommunications Information Networking Architecture Consortium (TINA-C, www.tinac.com/) -- How can companies influence or take control of Internet standards? -- Open-source software -- Case Study 3.1: Innovation at Google -- Summary -- Exercises -- References -- Web links -- 4. E-environment -- Learning outcomes -- Management issues -- Links to other chapters -- Introduction -- Social and legal factors -- Factors governing e-commerce service adoption -- Understanding users' access requirements -- Consumers influenced by using the online channel -- Motivation for use of online services -- Purchased online -- Business demand for digital business services -- B2B profiles -- Adoption of digital business by businesses -- Privacy and trust in e-commerce -- Privacy legislation -- Why personal data are valuable for digital businesses. Anti-spam legislation -- Regulations on privacy and electronic communications -- Worldwide regulations on privacy and electronic communications -- Other e-commerce legislation -- 1. Marketing your e-commerce business -- 2. Forming an electronic contract (contract law and distance-selling law) -- 3. Making and accepting payment -- 4. Authenticating contracts concluded over the Internet -- 5. Email risks -- 6. Protecting intellectual property (IP) -- 7. Advertising on the Internet -- 8. Data protection -- Environmental and green issues related to Internet usage -- Taxation -- Tax jurisdiction -- Freedom-restrictive legislation -- Economic and competitive factors -- Case Study 4.1: The implications of globalisation for consumer attitudes -- The implications of e-commerce for international B2B trading -- Political factors -- Internet governance -- E-government -- Technological innovation and technology assessment -- Approaches to identifying emerging technology -- Summary -- Exercises -- References -- Web links -- Part 2: Strategy and applications -- 5. Digital business strategy -- Learning outcomes -- Management issues -- Links to other chapters -- Introduction -- Development of the social business -- What is digital business strategy? -- The imperative for digital business strategy -- Digital channel strategies -- Strategy process models for digital business -- Strategic analysis -- Resource and process analysis -- Stage models of digital business development -- Application portfolio analysis -- Organisational and IS SWOT analysis -- Human and financial resources -- Competitive environment analysis -- Demand analysis -- Assessing competitive threats -- Competitive threats -- Sell-side threats -- Buy-side threats -- Co-opetition -- Competitor analysis -- Resource‑ advantage mapping -- Strategic objectives -- Defining vision and mission. How can digital business create business value? -- Case Study 5.1: Debenhams creates value through mobile commerce -- Objective setting -- The online revenue contribution -- Conversion modelling for sell-side e-commerce -- Case Study 5.2: Setting the Internet revenue contribution at Sandvik Steel -- The balanced scorecard approach to objective setting -- Strategy definition -- Selection of digital business strategy options -- Decision 1: Digital business channel priorities -- The diversification of digital platforms -- Decision 2: Market and product development strategies -- Decision 3: Positioning and differentiation strategies -- Decision 4: Business, service and revenue models -- Decision 5: Marketplace restructuring -- Decision 6: Supply chain management capabilities -- Decision 7: Internal knowledge management capabilities -- Decision 8: Organisational resourcing and capabilities -- Strategy implementation -- Failed digital business strategies -- Digital business strategy implementation success factors for SMEs -- Case Study 5.3: Boo hoo - learning from the largest European dot-com failure -- Focus on: Aligning and impacting digital business strategies -- Elements of IS strategy -- Investment appraisal -- Decisions about which business applications to invest in -- The productivity paradox -- Summary -- Exercises -- References -- Web links -- 6. Supply chain management -- Learning outcomes -- Management issues -- Links to other chapters -- Introduction -- Problems of supply chain management -- What is supply chain management? -- Using technology to support supply chain management - an example -- A simple model of a supply chain -- Case Study 6.1: Shell Chemicals redefines its customers' supply chains -- What is logistics? -- Push and pull supply chain models -- Focus on: The value chain -- Restructuring the internal value chain. The value stream. This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.   Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.     Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2026. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Electronic books. Print version: Chaffey, Dave Digital Business and E-Commerce Management : Pearson Education UK,c2014 ProQuest (Firm) CLICK HERE to access ebook CLICK HERE to access ebook CLICK HERE to access ebook https://ebookcentral.proquest.com/lib/nrc-ebooks/detail.action?docID=5137515 CLICK HERE to access ebook CLICK HERE to access ebook EBOOK ddc 2974 2974