BTEC National Business Business 1 / [electronic resource] :
editor, Lin Pilling, Naomi Birchall ; with contributions from Karen Hough and Richard Cotterill.
- 1st ed.
- London : Hodder Education, 2010.
- vii, 320 p. : col. ill.
"Endorsed by Edexcel"--Cover. "BTEC level 3 : building better results"--Cover. Includes index.
unit 1. The business environment -- unit 2. Business resources -- unit 3. Introduction to marketing -- unit 4. Business communication -- unit 5. Business accounting -- unit 9. Creative product promotion -- unit 10. Market research in business -- unit 13. Recruitment and selection in business -- unit 36. Starting a small business.