TY  - BOOK
AU  - Hudson
TI  - Marketing for Tourism, Hospitality and Events
SN  - 9781529672961
PY  - 2024///
CY  - London
PB  - SAGE Publications, Limited
KW  - Electronic books
N1  - ABOUT THE AUTHORS -- ONLINE RESOURCES -- PREFACE -- 1 TODAY'S MARKETING ENVIRONMENT -- 2 UNDERSTANDING TODAY'S CONSUMER -- 3 DIGITAL MARKETING -- 4 THE MARKETING PLAN -- 5 THE TOURISM AND HOSPITALITY PRODUCT -- 6 PRICING -- 7 DISTRIBUTION -- 8 THE ROLE OF ADVERTISING AND SALES PROMOTIONS -- 9 PUBLIC RELATIONS AND PERSONAL SELLING -- 10 CUSTOMER SERVICE -- 11 MARKETING RESEARCH -- 12 TOURISM MARKETING ETHICS -- INDEX
UR  - https://ebookcentral.proquest.com/lib/nrc-ebooks/detail.action?docID=32255792
ER  -