01783nam a22003733i 4500 EBC32784103 MiAaPQ 20260910090435.0 m o d | cr cnu|||||||| 260824s2021 xxk o ||||0 eng d 9781529738179 (electronic bk.) 9781526494573 (MiAaPQ)EBC32784103 (Au-PeEL)EBL32784103 MiAaPQ eng rda pn MiAaPQ MiAaPQ Masterson, Rosalind. author Marketing. 5th ed. London : SAGE Publications, Limited, 2021. 2021. 1 online resource (709 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover -- Half Title -- Visual Preface -- Title Page -- Copyright Page -- Toc brief -- Contents -- Your Guide to Using This Book -- List of Focus Box -- Online Resources -- About the Authors -- Praise from lecturers -- PART ONETHIS IS MARKETING -- PART TWOMAKING SENSE OF MARKETS -- PART THREETHE MARKETING MIX -- PART FOURMANAGING MARKETING -- Glossary -- Index. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2026. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Electronic books. Print version: Masterson, Rosalind. Marketing London : SAGE Publications, Limited,c2021 9781526494573 ProQuest (Firm) https://ebookcentral.proquest.com/lib/nrc-ebooks/detail.action?docID=32784103 CLICK HERE to access ebook ddc EBOOK 3424 3424