TY  - BOOK
AU  - Masterson,Rosalind
TI  - Marketing
SN  - 9781529738179
PY  - 2021///
CY  - London
PB  - SAGE Publications, Limited
KW  - Electronic books
N1  - Cover -- Half Title -- Visual Preface -- Title Page -- Copyright Page -- Toc brief -- Contents -- Your Guide to Using This Book -- List of Focus Box -- Online Resources -- About the Authors -- Praise from lecturers -- PART ONETHIS IS MARKETING -- PART TWOMAKING SENSE OF MARKETS -- PART THREETHE MARKETING MIX -- PART FOURMANAGING MARKETING -- Glossary -- Index
UR  - https://ebookcentral.proquest.com/lib/nrc-ebooks/detail.action?docID=32784103
ER  -