01783nam a22003733i 4500001001200000003000700012005001700019006001900036007001500055008004100070020003600111020001800147035002400165035002500189040004100214100003300255245001500288250001200303264004900315264001000364300003400374336002600408337002600434338003600460505036700496588007200863590018200935655002201117776011001139797002001249856011001269942001501379999001501394EBC32784103MiAaPQ20260910090435.0m     o  d |      cr cnu||||||||260824s2021    xxk     o     ||||0 eng d  a9781529738179q(electronic bk.)  z9781526494573  a(MiAaPQ)EBC32784103  a(Au-PeEL)EBL32784103  aMiAaPQbengerdaepncMiAaPQdMiAaPQ1 aMasterson, Rosalind.eauthor10aMarketing.  a5th ed. 1aLondon :bSAGE Publications, Limited,c2021. 4c2021.  a1 online resource (709 pages)  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier0 aCover -- Half Title -- Visual Preface -- Title Page -- Copyright Page -- Toc brief -- Contents -- Your Guide to Using This Book -- List of Focus Box -- Online Resources -- About the Authors -- Praise from lecturers -- PART ONETHIS IS MARKETING -- PART TWOMAKING SENSE OF MARKETS -- PART THREETHE MARKETING MIX -- PART FOURMANAGING MARKETING -- Glossary -- Index.  aDescription based on publisher supplied metadata and other sources.  aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2026. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.  4aElectronic books.08iPrint version:aMasterson, Rosalind.tMarketingdLondon : SAGE Publications, Limited,c2021z97815264945732 aProQuest (Firm)40uhttps://ebookcentral.proquest.com/lib/nrc-ebooks/detail.action?docID=32784103zCLICK HERE to access ebook  2ddccEBOOK  c3424d3424