Principles of Marketing / 
Philip Kotler ... [et al.]. 
 - 5th European ed. 
 - Harlow :  Financial Times Prentice Hall,  2008. 
 - xxxv, 1020 p. :  col. ill. ;  28 cm. +  computer optical disc 
<br/><br/> Previous ed.: 2005. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781408215104 (pbk.) :  No price 9780273711568 (pbk.) :  No price 9780132237574 (computer optical disc) :  No price 9780273711612 (Internet access card) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8