TY - BOOK AU - Kotler,Philip TI - Principles of Marketing SN - 9781408215104 (pbk.) : AV - HF5415 .K636 2008 U1 - 658.8 22 PY - 2008/// CY - Harlow PB - Financial Times Prentice Hall KW - Marketing KW - Business and Management KW - ukslc N1 - Previous ed.: 2005; Includes bibliographical references and index ER -