Smith, P. R.  1957- <br/><br/>
Marketing Communications :  An Integrated Approach  
P.R. Smith & Jonathan Taylor. 
 - 4th ed. 
 - London :  Kogan Page,  2004. 
 - xvi, 696 p., [16] p. of plates :  ill. (some col.), facsims. (some col.), forms ;  25 cm. 
<br/><br/> Previous ed.: 2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers. 
<br/><br/><label>ISBN: </label>9780749442651 (pbk.) :  £27.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S65 2004 
<br/><br/><label>Dewey Class. No.: </label>658.802