TY  - BOOK
AU  - Smith,P.R.
AU  - Taylor,Jonathan
TI  - Marketing Communications: An Integrated Approach 
SN  - 9780749442651 (pbk.) :
AV  - HF5415.123 .S65 2004
U1  - 658.802 22
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Communication in marketing
KW  - Business and Management
KW  - ukslc
N1  - Previous ed.: 2002; Includes bibliographical references and index
N2  - This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers
ER  -