Bradley, Frank,  1942- <br/><br/>
Marketing Management   Providing, Communicating and Delivering Value  
Frank Bradley. 
 - London :  Prentice Hall,  1995. 
 - xxxiv, 990 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world. 
<br/><br/><label>ISBN: </label>9780130653437 (pbk) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8