TY  - BOOK
AU  - Bradley,Frank
TI  - Marketing Management : Providing, Communicating and Delivering Value 
SN  - 9780130653437 (pbk) :
U1  - 658.8 20
PY  - 1995///
CY  - London
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
N2  - A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world
ER  -