Jobber, David,  1947- <br/><br/>
Principles and Practice of Marketing. 

 - Eighth edition /  David Jobber and Fiona Ellis-Chadwick. 
 - xxx, 813 pages :  illustrations (colour) ;  27 cm 
<br/><br/> Previous edition: 2013.  Includes QR codes. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice. 
<br/><br/><label>ISBN: </label>9780077174149 (pbk.) :  £52.99  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Europe--Case studies.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .J5 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8