TY  - BOOK
AU  - Jobber,David
AU  - Ellis-Chadwick,Fiona
TI  - Principles and Practice of Marketing
SN  - 9780077174149 (pbk.) :
AV  - HF5415 .J5 2016
U1  - 658.8 23
KW  - Marketing
KW  - Europe
KW  - Case studies
KW  - Business and Management
KW  - ukslc
N1  - Previous edition: 2013; Includes QR codes; Includes bibliographical references and index
N2  - This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice
ER  -