Jobber, David. <br/><br/>
Foundations of Marketing / 
David Jobber, John Fahy. 
 - London :  McGraw-Hill Education,  c2003. 
 - xxv, 355 p. :  col. ill., col. facsims. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning. 
<br/><br/><label>ISBN: </label>9780077098667 (pbk.) :  £25.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8