TY  - BOOK
AU  - Jobber,David
AU  - Fahy,John
TI  - Foundations of Marketing
SN  - 9780077098667 (pbk.) :
AV  - HF5415 
U1  - 658.8 21
PY  - 2003///
CY  - London
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Business and Management
KW  - ukslc
N1  - Includes bibliographical references and index
N2  - This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning
ER  -