Baines, Paul, 1973-
Marketing.
- Fourth edition / Paul Baines, Chris Fill, Sara Rosengren. Fourth edition.
- Oxford : Oxford University Press, [2017]
- xxxii, 732 pages : illustrations (colour) ; 27 cm
Previous edition: 2014.
Includes bibliographical references and index.
9780198748533 (pbk.) : £47.99
Marketing.
Marketing--Management.
Business and Management.
HF5415 / .B26 2017
658.8