TY - BOOK AU - Baines,Paul AU - Fill,Chris AU - Rosengren,Sara TI - Marketing SN - 9780198748533 (pbk.) : AV - HF5415 .B26 2017 U1 - 658.8 23 PY - 2017///] CY - Oxford PB - Oxford University Press KW - Marketing KW - Management KW - Business and Management KW - ukslc N1 - Previous edition: 2014; Includes bibliographical references and index ER -