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1.
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Marketing Plans : How to prepare them, how to use them / Malcolm McDonald. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2007
Availability: Items available for loan: Causeway Campus (1)Location, call number: 658.802. Newtownabbey Campus (1)Location, call number: 658.802.

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2.
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Key Customers : How to manage them profitably / Malcolm McDonald, Beth Rogers, Diana Woodburn. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2000
Availability: Items available for loan: Newtownabbey Campus (1)Location, call number: 658.804.

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