BTEC National Business [electronic resource] : Business 1 / editor, Lin Pilling, Naomi Birchall ; with contributions from Karen Hough and Richard Cotterill.
Material type:
TextPublication details: London : Hodder Education, 2010.Edition: 1st edDescription: vii, 320 p. : col. illSubject(s): Genre/Form: LOC classification: - HF1008 .B74 2010
"Endorsed by Edexcel"--Cover.
"BTEC level 3 : building better results"--Cover.
Includes index.
unit 1. The business environment -- unit 2. Business resources -- unit 3. Introduction to marketing -- unit 4. Business communication -- unit 5. Business accounting -- unit 9. Creative product promotion -- unit 10. Market research in business -- unit 13. Recruitment and selection in business -- unit 36. Starting a small business.
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