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Marketing.

By: Material type: TextTextPublisher: London : SAGE Publications, Limited, 2021Copyright date: 2021Edition: 5th edDescription: 1 online resource (709 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781529738179
Genre/Form: Additional physical formats: Print version:: MarketingOnline resources:
Contents:
Cover -- Half Title -- Visual Preface -- Title Page -- Copyright Page -- Toc brief -- Contents -- Your Guide to Using This Book -- List of Focus Box -- Online Resources -- About the Authors -- Praise from lecturers -- PART ONETHIS IS MARKETING -- PART TWOMAKING SENSE OF MARKETS -- PART THREETHE MARKETING MIX -- PART FOURMANAGING MARKETING -- Glossary -- Index.
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Cover -- Half Title -- Visual Preface -- Title Page -- Copyright Page -- Toc brief -- Contents -- Your Guide to Using This Book -- List of Focus Box -- Online Resources -- About the Authors -- Praise from lecturers -- PART ONETHIS IS MARKETING -- PART TWOMAKING SENSE OF MARKETS -- PART THREETHE MARKETING MIX -- PART FOURMANAGING MARKETING -- Glossary -- Index.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2026. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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