000			01527nam a2200313 i 4500
001			BDZ0051974787
003			StDuBDS
005			20260218091701.0
008			230118t20242024enka f b 001|0|eng|d
020			_a9781292449364 (pbk.) : _cNo price
020			_z9781292449333 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda
050		0	_aHF5415 _b.K636 2024
072		7	_aBUS _2ukslc
082	0	4	_a658.8 _223
100	1		_aKotler, Philip, _eauthor.
245	1	0	_aPrinciples of Marketing.
250			_aNineteenth edition / _bPhilip Kotler, Gary Armstrong, Sridhar Balasubramanian.
250			_aGlobal edition.
300			_axxv, 768 pages : _billustrations (colour) ; _c28 cm
500			_aPrevious edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021.
504			_aIncludes bibliographical references and index.
520	8		_a'Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
650		0	_aMarketing.
650		7	_aBusiness and Management. _2ukslc
700	1		_aArmstrong, Gary _q(Gary M.), _eauthor.
700	1		_aBalasubramanian, Sridhar _eauthor.
700	1		_aKotler, Philip. _tPrinciples of marketing. _s18e.
999			_c107 _d107