| 000 | 01265cam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | BDZ0022071699 | ||
| 003 | StDuBDS | ||
| 005 | 20260310134025.0 | ||
| 008 | 131002s2014 enka b 001 0 eng d | ||
| 020 |
_a9780199659531 (pbk.) : _c£46.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUkOxU _dUk _dStDuBDSZ _erda |
||
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aBaines, Paul, _d1973- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing _cPaul Baines and Chris Fill. |
| 250 | _aThird edition. | ||
| 260 |
_aOxford : _bOxford University Press, _c[2014] |
||
| 300 |
_axxviii, 737 pages : _billustrations (some colour) ; _c27 cm |
||
| 500 | _aPublication date from publisher's website. | ||
| 500 | _aPrevious edition by Paul Baines, Chris Fill and Kelly Page, 2011. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aLinked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions. | |
| 650 | 0 |
_aMarketing _vTextbooks. |
|
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vTextbooks. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aFill, Chris, _eauthor. |
|
| 999 |
_c1098 _d1098 |
||