| 000 | 01076nam a2200253 i 4500 | ||
|---|---|---|---|
| 001 | BDZ0021333112 | ||
| 003 | StDuBDS | ||
| 005 | 20260218111804.0 | ||
| 008 | 131125s2014 enka f 001|0|eng|d | ||
| 020 |
_a9780077152345 (pbk.) : _c£49.99 |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda |
||
| 050 | 0 |
_aHF5415.13 _b.P3242 2014 |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aPalmer, Adrian, _eauthor. |
|
| 245 | 1 | 0 |
_aPrinciples of Services Marketing _cAdrian Palmer. |
| 250 | _aSeventh edition. | ||
| 260 |
_aMaidenhead, Berkshire : _bMcGraw-Hill Education, _c[2014] |
||
| 300 |
_axviii, 495 pages : _billustrations (black and white) ; _c27 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aCovering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. | |
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 999 |
_c111 _d111 |
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