000 01298nam a2200301 i 4500
001 BDZ0023908189
003 StDuBDS
005 20260311114642.0
008 160407t20162016at ab f b 001|0|eng|d
020 _a9781473722644 (pbk.) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_dStDuBDSZ
_erda
050 4 _aHD2755.5
072 7 _aIND
_2ukslc
082 0 4 _a338.88
_223
100 1 _aPeng, Mike W.,
_d1968-,
_eauthor.
245 1 0 _aInternational Business
_cMike Peng and Klaus Meyer.
250 _aSecond edition.
300 _axxii, 606 pages :
_billustrations (colour), maps (colour) ;
_c26 cm
500 _aPrevious edition: 2011.
504 _aIncludes bibliographical references and index.
520 8 _aThis textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.
650 0 _aInternational business enterprises.
650 0 _aInternational trade.
650 0 _aInternational business enterprises
_vCase studies.
650 0 _aInternational trade
_vCase studies.
650 7 _aIndustry.
_2ukslc
700 1 _aMeyer, Klaus,
_d1964-
_eauthor.
999 _c1229
_d1229