| 000 | 01045nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | BDZ0007950370 | ||
| 003 | StDuBDS | ||
| 005 | 20260316145020.0 | ||
| 008 | 071010s2008 enka f b 001|0|eng d | ||
| 020 |
_a9780199290437 (pbk.) : _c£35.99 |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ |
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| 050 | 4 |
_aHF5415 _b.B26 2008 |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 |
_aBaines, Paul, _d1973- |
|
| 245 | 1 | 0 |
_aMarketing _cPaul Baines, Chris Fill, and Kelly Page. |
| 260 |
_aOxford : _bOxford University Press, _c2008. |
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| 300 |
_axxvii, 859 p. : _bcol. ill. ; _c27 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aLinked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 | _aFill, Chris. | |
| 700 | 1 |
_aPage, Kelly, _d1974- |
|
| 999 |
_c1489 _d1489 |
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