| 000 | 00980nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | BDZ0007904939 | ||
| 003 | StDuBDS | ||
| 005 | 20260323143147.0 | ||
| 008 | 071119s2008 ne a f 001 0 eng d | ||
| 020 |
_a9780750686495 (pbk.) : _c£26.99 |
||
| 040 |
_aStDuBDS _cStDuBDS _dStDuBDSZ |
||
| 050 | 0 |
_aG155.A1 _bP5 2008 |
|
| 072 | 7 |
_aTRV _2ukslc |
|
| 082 | 0 | 4 |
_a338.47910688 _222 |
| 100 | 1 | _aPike, Steven. | |
| 245 | 1 | 0 |
_aDestination Marketing : _ban integrated marketing communication approach / _cSteven Pike. |
| 260 |
_aAmsterdam ; _aLondon : _bButterworth-Heinemann, _c2008. |
||
| 300 |
_axv, 406 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 371-396) and index. | ||
| 520 | 8 | _a'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications. | |
| 650 | 0 | _aPlace marketing. | |
| 650 | 0 |
_aTourism _xMarketing. |
|
| 650 | 7 |
_aTravel and Tourism. _2ukslc |
|
| 999 |
_c1589 _d1589 |
||