000			00998cam a2200265 a 4500
001			BDZ0007593658
003			StDuBDS
005			20260325114521.0
008			061027s2007 enka b 001 0 eng d
010			_a2006052469
020			_a9780273708186 (pbk.) : _c£34.99
040			_aStDuBDS _beng _cStDuBDS _dUk _dStDuBDSZ
050		0	_aHF5415 _b.B6336 2007
082	0	0	_a658.8 _222
100	1		_aBrassington, Frances.
245	1	0	_aEssentials of Marketing _cFrances Brassington and Stephen Pettitt.
250			_a2nd ed.
260			_aHarlow : _bFinancial Times Prentice Hall, _c2007.
300			_axiv, 545 p. : _bcol. ill. ; _c26 cm.
500			_aFormerly CIP. _5Uk
504			_aIncludes bibliographical references and indexes.
520	8		_aContents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
650		0	_aMarketing.
700	1		_aPettitt, Stephen.
999			_c1668 _d1668