000			01778cam a2200289 a 4500
001			BDZ0008457603
003			StDuBDS
005			20260325125302.0
008			081110s2009 enka b 001 0 eng d
010			_a2008054877
020			_a9780273716860 (pbk.) : _c£42.99
040			_aStDuBDS _beng _cStDuBDS _dUk _dStDuBDSZ
082	0	0	_a650.072 _222
100	1		_aSaunders, Mark, _d1959-
245	1	0	_aResearch Methods for Business Students / _cMark Saunders, Philip Lewis, Adrian Thornhill.
250			_a5th ed.
260			_aHarlow : _bFinancial Times Prentice Hall, _c2009.
300			_axxxi, 613 p. : _bill. ; _c27 cm.
500			_aFormerly CIP. _5Uk
504			_aIncludes bibliographical references and index.
505	0		_aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
520	8		_aUsing real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
650		0	_aBusiness _xResearch.
650		0	_aBusiness _xResearch _xData processing.
700	1		_aLewis, Philip, _d1945-
700	1		_aThornhill, Adrian.
999			_c1683 _d1683