| 000 | 01667nam a2200265 i 4500 | ||
|---|---|---|---|
| 001 | BDZ0022156471 | ||
| 003 | StDuBDS | ||
| 005 | 20260327124915.0 | ||
| 008 | 140918s2015 enka f 001|0|eng|d | ||
| 020 |
_a9780273786542 (pbk.) : _c£49.99 |
||
| 020 |
_z9780273786559 (ebook) : _cNo price |
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| 020 |
_z9780273786573 (PDF ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda |
||
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.872 _223 |
| 100 | 1 |
_aChaffey, Dave, _d1963-, _eauthor. |
|
| 245 | 1 | 0 |
_aDigital Business and E-Commerce Management : _bStrategy, implementation and practice / _cDave Chaffey. |
| 250 | _aSixth edition. | ||
| 300 |
_axxxi, 680 pages : _billustrations (colour) ; _c27 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. | |
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 |
_aBusiness enterprises _xComputer networks. |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 999 |
_c1748 _d1748 |
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