000			01404nam a2200337 a 4500
001			BDZ0008152223
003			StDuBDS
005			20260330105512.0
008			081003s2008 enka f b 001|0|eng d
020			_a9781408206935 (pbk.) : _c£48.39
020			_a9780273711926 (pbk.) : _cNo price
020			_a9780273711940 (Internet access card) : _cNo price
020			_a9780273706731 (videodisc) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _dStDuBDSZ
050		4	_aHD30.28
072		7	_aBUS _2ukslc
082	0	4	_a658.4012 _222
100	1		_aJohnson, Gerry.
245	1	0	_aExploring Corporate Strategy : _bText & cases.
250			_a8th ed. / _bGerry Johnson, Kevan Scholes, Richard Whittington.
260			_aHarlow : _bFinancial Times Prentice Hall, _c2008.
300			_axxxvi, 878 p. : _bcol. ill. ; _c27 cm. + _eInternet access card.
500			_aPrevious ed.: 2005.
504			_aIncludes bibliographical references and index.
520	8		_aAn extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.
650		0	_aBusiness planning.
650		0	_aStrategic planning.
650		7	_aBusiness and Management. _2ukslc
700	1		_aScholes, Kevan.
700	1		_aWhittington, Richard, _d1958-
999			_c1803 _d1803