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| 001 | BDZ0002435909 | ||
| 003 | StDuBDS | ||
| 005 | 20260330113415.0 | ||
| 008 | 991221s2000 enk d 001 0 eng d | ||
| 020 |
_a9780340758359 (pbk.) : _c£9.99 |
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| 040 |
_aStDuBDS _cStDuBDS _dStDuBDSZ |
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| 050 | 4 | _aHF5415 | |
| 072 | 7 |
_aBUS _2eflch |
|
| 082 | 0 | 4 |
_a658.8 _221 |
| 100 | 1 | _aSwift, Ian. | |
| 245 | 1 | 0 |
_aMarketing _bAn Analytical And Evaluative Approach To Business Studies _cIan Swift. |
| 260 |
_aLondon : _bHodder & Stoughton, _c2000. |
||
| 300 |
_avii, 136p. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 520 | 8 | _aMarketing examines the marketing process within a business. It covers the development of marketing strategies and plans from the results of market research results and audits. Current issues are placed centrally within traditional marketing theory. | |
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 999 |
_c1808 _d1808 |
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