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| 001 | BDZ0002550823 | ||
| 003 | StDuBDS | ||
| 005 | 20260330134302.0 | ||
| 008 | 010612s2001 enkac f b 001 0 eng d | ||
| 020 |
_a9780273651505 (pbk.) : _c£29.99 |
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| 040 |
_aStDuBDS _cStDuBDS _dStDuBDSZ |
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| 050 | 0 |
_aHF5415.13 _b.D753 2001 |
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| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8 _221 |
| 100 | 1 |
_aDoyle, P. _q(Peter), _d1943- |
|
| 245 | 1 | 0 |
_aMarketing Management And Strategy _cPeter Doyle. |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow : _bFinancial Times Prentice Hall, _c2001. |
||
| 300 |
_a500p. : _bill., port. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 1998. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 999 |
_c1809 _d1809 |
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