| 000 | 00964nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | BDZ0004886229 | ||
| 003 | StDuBDS | ||
| 005 | 20260330134803.0 | ||
| 008 | 011022s2003 njuab f b 001|0|eng d | ||
| 020 |
_a9780130613172 (pbk.) : _c£19.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ |
||
| 050 | 4 |
_aHF5415.13 _b.W66 2003 |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.802 _221 |
| 100 | 1 | _aWood, Marian Burk. | |
| 245 | 1 | 4 |
_aThe Marketing Plan : _bA handbook _cMarian Burk Wood. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003. |
||
| 300 |
_axix, 202 p. : _bill., map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis hands-on supplement enables students to develop a realistic, customised marketing plan applying marketing concepts learned in the classroom. | |
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 650 | 0 |
_aMarketing _xPlanning _vProblems, exercises, etc. |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 999 |
_c1810 _d1810 |
||