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| 008 | 100204s2010 enka f 001 0 eng|d | ||
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_a9780273725763 (pbk.) : _c£18.99 |
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_aStDuBDS _cStDuBDS _dStDuBDSZ |
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_aHF5415.13 _b.W656 2010 |
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| 072 | 7 |
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_a658.802 _222 |
| 100 | 1 | _aWood, Marian Burk. | |
| 245 | 1 | 0 |
_aEssential Guide To Marketing Planning _cMarian Burk Wood. |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow : _bFinancial Times Prentice Hall, _c2010. |
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| 300 |
_axx, 303 p. : _bill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2007. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. | |
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 999 |
_c1811 _d1811 |
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