| 000 | 00982nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | BDZ0003011008 | ||
| 003 | StDuBDS | ||
| 005 | 20260330141839.0 | ||
| 008 | 030327s2002 maua f 001|0|eng d | ||
| 020 |
_a9780072514827 (pbk.) : _c£56.99 |
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| 020 |
_a9780072429466 (pbk.) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ |
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| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.802 _221 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic Marketing Management Cases _cDavid W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston, [Mass.] ; _aLondon : _bMcGraw-Hill/Irwin, _cc2002. |
||
| 300 |
_axvi, 685 p. : _bill., fascims. ; _c26 cm. |
||
| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
| 500 | _aPrevious ed.: 1999. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aLamb, Charles, _d1944- |
|
| 700 | 1 | _aCrittenden, Victoria Lynn. | |
| 999 |
_c1813 _d1813 |
||