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| 003 | StDuBDS | ||
| 005 | 20260330142641.0 | ||
| 008 | 020626s2003 enk f b 001|0|eng d | ||
| 020 |
_a9780077098421 (pbk.) : _c£30.99 |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ |
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| 050 | 4 | _aHF5415.13 | |
| 072 | 7 |
_aBUS _2ukslc |
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| 082 | 0 | 4 |
_a658.802 _222 |
| 100 | 1 | _aBlythe, Jim. | |
| 245 | 1 | 0 |
_aMarketing Strategy _cJim Blythe. |
| 260 |
_aLondon : _bMcGraw-Hill Education, _cc2003. |
||
| 300 |
_axvii, 293 p. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 999 |
_c1815 _d1815 |
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