| 000 | 01258nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | BDZ0005138306 | ||
| 003 | StDuBDS | ||
| 005 | 20260330143017.0 | ||
| 008 | 020124s2003 mauahbcf b 001|0|eng d | ||
| 020 |
_a9780071151610 (pbk.) : _c£36.99 |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ |
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| 050 | 4 |
_aHF5415.135 _b.C72 2003 |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.802 _221 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic Marketing _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston, [Mass.] ; _aLondon : _bMcGraw-Hill/Irwin, _cc2003. |
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| 300 |
_axviii, 843 p. : _bill., facsims., maps, port. ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aPrevious ed.: 2000. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis textbook discusses the concepts and processes for gaining the competitive advantage in the marketplace. It examines many components of a market-driven strategy, including technology, customer service, pricing and the global economy. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 999 |
_c1816 _d1816 |
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