| 000 | 01098nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | BDZ0008860981 | ||
| 003 | StDuBDS | ||
| 005 | 20260330143339.0 | ||
| 008 | 091221s2010 enka f 001 0 eng|d | ||
| 020 |
_a9780077123307 (pbk.) : _c£49.99 |
||
| 040 |
_aStDuBDS _cStDuBDS _dStDuBDSZ |
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| 050 | 0 |
_aHF5415 _b.J5 2010 |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 |
_aJobber, David, _d1947- |
|
| 245 | 1 | 0 |
_aPrinciples And Practice Of Marketing _cDavid Jobber. |
| 250 | _a6th ed. | ||
| 260 |
_aLondon : _bMcGraw-Hill, _c2010. |
||
| 300 |
_axxx, 946 p. : _bill. (chiefly col.) ; _c27 cm. |
||
| 500 | _aPrevious ed.: 2007. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _zEurope _vCase studies. |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 999 |
_c1817 _d1817 |
||