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| 003 | StDuBDS | ||
| 005 | 20260330143652.0 | ||
| 008 | 030801s2004 enkah f b 001|0|eng d | ||
| 020 |
_a9780077107086 (pbk.) : _c£36.99 |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ |
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| 050 | 4 |
_aHF5415 _b.J5 2004 |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8 _221 |
| 100 | 1 | _aJobber, David. | |
| 245 | 1 | 0 |
_aPrinciples And Practice Of Marketing _cDavid Jobber. |
| 250 | _a4th ed. | ||
| 260 |
_aLondon : _bMcGraw-Hill, _cc2004. |
||
| 300 |
_axxxiv, 942 p. : _bcol. ill., col. facsims. ; _c27 cm. + _eInternet access card. |
||
| 500 | _aPrevious ed.: 2001. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aFeaturing more case studies, a special chapter on direct marketing and a more colourful design, this new edition of 'Principles and Practice of Marketing' will build on the success of the earlier editions. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _zEurope _vCase studies. |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 999 |
_c1818 _d1818 |
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