| 000 | 00970nam a22002658a 4500 | ||
|---|---|---|---|
| 001 | BDZ0000793222 | ||
| 003 | StDuBDS | ||
| 005 | 20260331103343.0 | ||
| 008 | 951219s1995 enk 000 0 eng d | ||
| 020 |
_a9780273620471 (pbk.) : _c£15.99 |
||
| 040 |
_aStDuBDS _cStDuBDS _dStDuBDSZ |
||
| 072 | 7 |
_aLIT _2eflch |
|
| 082 | 0 | 4 |
_a808.066658 _220 |
| 100 | 1 | _aEssinger, James. | |
| 245 | 1 | 0 | _aHow To Write Marketing Copy That Gets Results. |
| 260 |
_aLondon : _bPitman, _c1995. |
||
| 300 |
_a192p. ; _c24 cm. |
||
| 500 | _aPublished in association with the Institute of Management. | ||
| 520 | 8 | _aThis book shows managers and executives how to write good, clear and effective copy, whether they are producing sales leaflets, corporate brochures, newspaper advertising or business to business letters. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xAuthorship. |
|
| 650 | 0 | _aAdvertising copy. | |
| 650 | 7 |
_aLiterature. _2eflch |
|
| 710 | 2 | _aInstitute of Management. | |
| 999 |
_c1848 _d1848 |
||