| 000 | 01039nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | BDZ0007620905 | ||
| 003 | StDuBDS | ||
| 005 | 20260331113515.0 | ||
| 008 | 070724s2008 enka f b 001|0|eng d | ||
| 020 |
_a9780077116279 (pbk.) : _c£39.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ |
||
| 050 | 4 |
_aHF5415.13 _b.P3242 2008 |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 | _aPalmer, Adrian. | |
| 245 | 1 | 0 |
_aPrinciples of Services Marketing / _cAdrian Palmer. |
| 250 | _a5th ed. | ||
| 260 |
_aLondon : _bMcGraw-Hill, _cc2008. |
||
| 300 |
_axviii, 606 p. : _bill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2004. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aCovering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. | |
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 999 |
_c1865 _d1865 |
||